Colorado's team. Colorado's health system.
UCHealth is Colorado's largest healthcare system — and for over five years, we've been their go-to production partner. Twelve spots across three campaigns, from comedy-driven brand films starring Broncos and Avalanche players to wellness content that actually makes people pay attention. Every spot built to earn its place between innings, periods, and quarters.
Healthcare content that doesn't feel like healthcare content.
The brief was always the same: make UCHealth famous in Colorado. The challenge was that healthcare advertising is a graveyard of stock footage families and soft piano. UCHealth wanted something people would actually watch — spots funny enough to share, athletes real enough to trust, and wellness content that didn't feel like a lecture.
We built three distinct campaigns across five years — each one tailored to a different audience and a different moment in Colorado sports culture. The Misfit Roommates series became a local phenomenon. The Avs Family Values spots rode the Stanley Cup wave. And the athlete/wellness work anchored UCHealth as the brand behind the teams people love.
Hockey families are different.
When the Colorado Avalanche were riding a Stanley Cup high, UCHealth wanted to own that energy. The Avs Family Values campaign leaned into the absurdity and heart of hockey parenthood — from a toddler who thinks every man with a beard is the team captain to a group of grown men arguing about who Bernie the mascot likes best.
'Who's Your Captain' opens on a family dinner that devolves into a loyalty debate. 'Captain Dada' follows a two-year-old who calls every Avs player dad. 'Bernie Bros' captures the specific insanity of adult men competing for a mascot's attention. Three spots that made UCHealth feel like part of the family, not just the logo on the boards.
Who's Your Captain
Captain Dada
Bernie Bros
The athletes behind the healthcare.
Before the comedy campaigns, UCHealth built its brand on something simpler — real athletes, real routines, real trust. Emmanuel Sanders and Chris Harris Jr. brought Broncos credibility. Charlie Blackmon's 'Rock Your Routine' turned a one-minute spot into a love letter to the weird rituals that keep athletes sharp.
The Mantenance series took a different angle — cycling and meditation spots that positioned UCHealth as the system that keeps Colorado moving, not just the one that patches you up. Two tones, one message: this is the healthcare system that understands what it means to live here.
Emmanuel Sanders
Chris Harris Jr.
Rock Your Routine
Meditation
Cycling
What happens when rivals become roommates.
The Misfit Roommates campaign was a Colorado sports fever dream — Broncos and Avalanche players living together, navigating the awkwardness of rival athletes sharing a fridge, a couch, and a healthcare plan. The :60 anthem set the tone, and three :30 cutdowns brought it to life across broadcast and digital.
'T-Shirt Cannon' catches a roommate dispute over game-day merch. 'Gift Shop' turns a hospital gift shop trip into a passive-aggressive standoff. 'Mini-Golf' is exactly the competitive disaster you'd expect when professional athletes pick up putters. Each one shot to feel like a sitcom cold open — quick, funny, and impossible to skip.
Misfit Roommates :60
T-Shirt Cannon
Gift Shop
Mini-Golf
