The framework that measures what actually drives human connection.
A research-validated, five-question tool measuring the emotions that matter most: Acceptance, Activity, Adventure, Hope, and Motivation. ROE doesn't just tell you how people felt — it tells you whether those feelings will turn into results.
Read The StudyHow is it measured?
ROE is built on five proven emotions that directly predict whether people will do business together after an event or experience.
Scoring is simple: participants rate each emotion on a 0–100 scale. The five scores are averaged to produce a 0–100 ROE score. A score of 86 or higher consistently signals a strong likelihood of referrals, partnerships, and real revenue.
Return on Emotion
Every experience creates an emotional response. This quiz measures five dimensions of that response — and reveals how likely it is to drive real business outcomes.
Three ways to put ROE to work.
Design smarter experiences from day one
ROE gives you a clear emotional blueprint. By intentionally designing moments that spark Acceptance, Activity, Adventure, Hope, and Motivation, you move beyond guesswork and start creating experiences that are built to connect and convert.
Combine capabilities across Brand Revolution
ROE is most powerful when applied holistically. By weaving emotion-driven thinking across Studios, Events, Experiences, Merch, and more, we create layered touch points that reinforce connection at every stage of the journey.
Measure and optimize after every event
One score tells you what matters most. ROE provides a proven, repeatable way to understand whether your experience created the emotional conditions for revenue, referrals, and lasting partnerships — and where to improve next time.
Built to Move People.
From strategy to execution — let's create something unforgettable together.
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