Where boring ends.
A high-energy college pickleball tour that brought Owala's bold personality to campus — doubling projected attendance at Ohio State and setting the stage for national expansion.
Insight-led strategy, designed to scale.
The Owala College Pickleball Tour was built to bring the brand's bold personality directly to campus life. Partnering with Owala, Brand Revolution developed a high-energy, on-brand activation that transformed quads and rec centers at Ohio State University, Indiana University, and Nebraska University into vibrant arenas for play, connection, and content.
From the start, the tour was grounded in student insight and cultural relevance. We researched what motivates students to show up, participate, and share, then built a strategy around environments with strong campus energy and natural foot traffic.
A full-scale campus takeover.
The vision came to life as a complete Owala takeover, anchored by a custom-branded pickleball court, oversized inflatables, bold signage, and an unmistakable visual presence. Off the court, music, food trucks, the fan-favorite Owala van, and social-ready moments kept energy high and participation flowing.
Tour Impact
