Together, not the same.
Bespoke collectible pin badges that turned event giveaways into a gamified merchandise experience driving movement and conversation.
Collectible by design.
Google set out to create an event giveaway that would celebrate partnership while reinforcing its belief that collaboration doesn't require uniformity. The challenge was to design something distinctive and meaningful that could connect Google with its partner brands, encourage interaction across the event, and leave attendees with more than just a standard piece of swag.
A playful, gamified experience.
Brand Revolution worked closely with Google and its branding agency to create a system of bespoke, collectible pin badges that could evolve year over year. Each badge reflected a unique theme, encouraging attendees to explore the event and engage with different partners, while the full collection unlocked a limited-edition reward.
I have worked with Alexis for over four years for all my Google products. She meets deadlines, budgets and can customise pretty much anything.
