A late-night forest turned galactic.

Brand Revolution designed, fabricated, and built a UFO stage installation that redefined Where in the Woods as Bonnaroo's late-night cultural hub.

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Where in the woods, reimagined.

For Bonnaroo Music and Arts Festival, Brand Revolution partnered with the team to bring their vision for a new visual centerpiece to life. Already known for its immersive, late-night energy, the space called for a structure that felt extraordinary while still belonging in the forest environment.

Working from Bonnaroo's UFO concept, we helped translate the idea into a physical experience that enhanced the atmosphere, elevated the stage's presence, and deepened the connection between the installation and its surroundings.

Creative Strategy Studios Events Experiential & Fabrication Merch Social
Bonnaroo late-night performance

Built to perform.

Brand Revolution led the design development, fabrication, and build of the UFO stage, balancing creative ambition with the practical demands of a live, multi-day festival. Custom framing, reflective materials, and integrated lighting transformed the forest into a galactic dance floor, while a modular, durable construction enabled rapid on-site assembly and future reuse.

Bonnaroo UFO stage lit up at night
Bonnaroo festival crowd at UFO stage
Bonnaroo stage reflective materials and lighting
Bonnaroo late-night performance
Bonnaroo Where in the Woods atmosphere
Bonnaroo UFO stage construction detail
Bonnaroo immersive forest environment
Bonnaroo image view

Let's build something out of this world.

Let's Do This