Case Study

Marriott International National
Association (MINA) Conference 2023

Challenge

The annual Marriott MINA Conference celebrates the relationships and achievements of hotel owners and franchise partners. The 2023 event aimed to deliver a luxurious, memorable experience for 500 VIP attendees at the Ritz-Carlton, Grand Cayman, featuring breathtaking moments like a 500-drone light show.

Overcoming Limited Resources

Local Sourcing: Partnered with the hotel and local vendors to source materials, leveraging their island expertise to create unique designs

Multi-Purpose Décor: Strategically repurposed décor and florals across events to maximize resources

Minimalist Design: Highlighted the natural beauty of the Cayman Islands to reduce the need for imported elements

Drone Light Show

A 500-drone spectacle over Seven Mile Beach showcased Marriott Bonvoy’s logos, messages, and iconic imagery like sea turtles, fireworks, and golfers, leaving attendees in awe.

 

Drone light show

Addressing Weather Challenges

Backup Plans: Created alternate setups and timelines, including tenting for the gala to ensure weather would not disrupt the event

Weather-Resistant Décor: Selected materials like weather-proof bases for florals and flameless candles for safety and durability

By blending strategic planning, local expertise, and innovative design, the 2023 MINA Conference set a new standard for impactful, luxury hospitality events.

Streamlining Logistics

Master Schedule: Developed a detailed production schedule for all vendors and events, assigning dedicated producers to each activation to ensure smooth operations

Pre-Event Setups: Built activations and set up events early to minimize last-minute challenges

Local Collaboration: Partnered with hotel staff and trusted local vendors to navigate island-specific logistics efficiently

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