Case Study

Dell Tech Rally

Challenge

For many years, Dell’s strategy of selling directly to consumers has been a cornerstone of its success. Yet, this approach sometimes limited customers’ exposure to the full breadth of Dell’s technology offerings.

Solution

The Dell Tech Rally suite of product showcases are designed to meet customers where they are, improving their engagement with Dell’s technology on their own terms.

This approach has empowered our salesmakers with the necessary tools to engage customers effectively and successfully complete sales.

The Tech Rally Program merges strategic planning, superior design, and cutting-edge technology, placing a strong emphasis on the value of human connection, and personalized service.

Each setup is tailored to meet specific needs, helping companies explore new tech, evaluate solutions, and showcase recent purchases to employees.

Dell tech rally computers on display
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