Case Study

SKIPPY® Peanut Butter: Social Media Management

Challenge

SKIPPY® Peanut Butter, the second-largest peanut butter brand in the U.S., was entering the UK market for the first time. The challenge was to introduce this iconic American brand to British consumers, build brand awareness, and establish a loyal customer base in a market where peanut butter preferences and consumption habits differ.

The goal was to create engaging social media content that would drive awareness and position SKIPPY® as a household name in the UK across Instagram, Facebook and TikTok.

Solution

To introduce SKIPPY® to UK audiences, we developed a comprehensive social media strategy that leveraged the brand’s existing U.S. content while tailoring it to resonate with British consumers. We focused on highlighting SKIPPY®’s unique selling proposition – its smooth and creamy texture – through visually appealing content on Facebook and Instagram.

Our content celebrated the family-friendly nature of the brand, featuring recipes and activities that encouraged audience participation.

Recognizing the importance of emerging platforms, we launched SKIPPY® on TikTok, creating playful and engaging content that showcased the product’s versatility and fun personality.

“We were drawn to Brand Revolution for its vast experience with social media management for many well-known food and drink brands where they excelled in using creative and fun ways to drive brand awareness and grow engaged online communities in the UK.”

– Frances Shehan, Danish Crown (SKIPPY®)

Impact

To further engage our community and create memorable brand experiences, we introduced branded merchandise giveaways. These surprise-and-delight moments not only rewarded our loyal followers but also encouraged user generated content, as recipients shared their SKIPPY® swag on social media, amplifying our reach and fostering a sense of community.

The TikTok launch gained a following of 16,000 users, expanding the brand’s reach to a younger, trend-savvy audience. The branded merchandise giveaways enhanced customer loyalty and generated organic content, further increasing brand visibility.

Overall, our efforts positioned SKIPPY® as a fun, family oriented brand, resonating with UK consumers and establishing a solid foundation for continued growth in the market.