As a challenger in the booming alt-milk category, MIGHTY needed to stand out—not just from dairy, but from the flood of plant-based competitors crowding shelves and feeds. With consumer understanding of plant-based benefits already high, the real task was differentiating MIGHTY’s product lineup through bold, ownable content that could drive brand love and, ultimately, sales.
Brand Revolution re-energized MIGHTY’s social presence with humor-led, scroll-stopping creative. From pun-packed video vox pops (“Want to drink our pea?”) to TikTok-friendly latte art competitions, we amplified the brand’s bold personality to cut through a crowded category.
Our strategy centered on quarterly campaigns, each spotlighting a single product to streamline messaging and drive both in-store and e-commerce conversion—building momentum across every channel.
“Brand Revolution supported the development of our new approach to socials, bringing more humor and an engaging tone to cut through a category crowded with brands delivering similar messages. And through a combination of content, copy and community management, we’ve seen engagement KPIs more than double versus last year!”
– Sam Cordwell, Director of Sales, MIGHTY
The Try Our Pea campaign became MIGHTY’s top-performing social ad ever, delivering 6,000 link clicks at just £0.13 CPC and over 400,000 engagements. Facebook engagement soared by 233%.
The follow-up campaign for MIGHTY’s Oat M.lk Powder hit nearly 500,000 impressions and generated an additional 390,000 engagements, reinforcing that the brand’s new direction was resonating.
By shifting the tone and embracing product-first storytelling, MIGHTY didn’t just drive visibility—they elevated their brand beyond the crowded plant-based conversation.
The campaign helped position MIGHTY as a true standout: not just another alt-milk option, but a brand with a bold voice, a clear product story, and a stronger emotional pull for consumers seeking more than just a substitute.
We focused on customer entry points to drive product sales by tying in relatable and cultural moments like festivals, outdoor adventures and visiting relatives over holiday season. Our aim? To show how the Oat M.lk Powder product could be useful and relevant for the consumer.
