Case Study

Google: Be Together—Not the Same

Challenge

Google wanted a unique event giveaway to link with their partner brands and echo their mantra of “together – not the same”.

Solution

Working with Google and their branding agency we decided upon a range of collectable bespoke pin badges which can be adapted annually to reflect different themes.

We produced around 80 different themes and once all 80 had been collected, delegates were then rewarded with a limited edition badge.

“I have worked with Alexis for over four years for all my Google products. She meets deadlines, budgets and can customise pretty much anything.”

-Natalie Mayhew, GOOGLE

Impact

The badges became highly collectable with their audience and helped to gamify the event, as delegates were encouraged to collect different badges as they travelled around different parts of the event.