Challenge
Dell needed a way for salesmakers to easily carry product to and from meetings throughout their assigned region. But they didn’t just want a backpack. They wanted a full-blown sales enablement tool that helped close the loop and make sales, too.
Solution
Brand Revolution brought our merch, design, and media production talents together for one killer program, a custom bag that fit four laptops, accessories, gifts, and collateral into one comfortable, uberfunctioning, sales-enabling “kit.”
We then created a series of videos to excite salesmakers and show them just how to use their shiny new merch to the fullest.
