Case Study

Dell Experience Cart

Challenge

Dell needed to equip its sales force with an engaging, hands-on way to confidently win competitive conversations against HP and Lenovo. The traditional slide decks and spec sheets weren’t cutting it—salesmakers needed real, physical proof points they could see, touch, and trust.

Solution

Enter the Dell Mobility Experience Cart: a mobile, side-by side product showdown designed to spark curiosity, drive confidence, and turn competitive training into an immersive experience. The cart showcased Dell Hero products next to top rivals, complete with comparison charts, QR-code access to sales tools, and tactile product interactions that make Dell’s superiority impossible to ignore.

Impact

We used a playful, high-energy video to call attention to this important sales enablement tool, helping teams understand how and why to use it. The video fueled awareness and adoption, while the cart itself transformed deskside demos, sales floor conversations, and training sessions.

Dell Experience Cart

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