Case Study

Children’s Hospital Los Angeles: 2022 Gala

Challenge

The Children’s Hospital of Los Angeles’ gala, a cornerstone of their fundraising efforts, has evolved into a glamorous, celebrity-studded black tie event renowned across the city. With each passing year, the event’s allure and attendee list have expanded dramatically, underscoring its importance and the anticipation it generates.

Justin Timberlake at the 2022 CHLA Gala

Solution

Driven by the ambition to create an unforgettable
experience, our team embarked on a mission to discover unique venues, ultimately leading to the choice of transforming an empty airplane hangar into an elegant backdrop for the gala.

The result? An extraordinary event that has the distinction of being the organization’s single largest money raising endeavor and having been nominated for two ESPIRIT awards for logistics and planning.

“The evening ultimately raised more than $5.5 million for the hospital, whose mission is close to the hearts of many who attended.” – Variety, October 2022

Excerpt from Variety, Oct 9, 2022

Supporters turned out in droves for the 2022 Children’s Hospital Los Angeles Gala on Saturday night. Celebrities from Chris Pine to Jimmy Kimmel showed up to honor the hospital’s lifesaving work, dance the night away and, of course, enjoy a one-night-only performance from Justin Timberlake.

Held at the Barker Hanger in Santa Monica and hosted by Pine and his father Robert Pine, the celebration was the hospital’s first in- person gala since 2018, after the 2020 event was canceled due to the COVID-19 pandemic. CHLA CEO Paul S. Viviano told reporters on the red carpet that it was the biggest night the hospital has ever had.

“It’s been a long time since we’ve been able to have it,” Viviano said of the annual celebration. “Here we’re back in full force and this will be biggest crowd that we’ve ever had and we’ll raise more money than we ever have.”

The evening ultimately raised more than $5.5 million for the hospital, whose mission is close to the hearts of many who attended…

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