IBM sought to grab the attention and curiosity of influential and decision-making prospects with a clever and unique three-part door opener program.
We answered with a fun direct mail campaign that related the business-critical benefits of scalability, availability and security to the prospect’s personal desire to know that IBM has their back—freeing up more time for and adventure.
All three touchpoints were a nod to the world’s favorite space saga, immediately catching the attention of recipients and giving them huge incentive to continue engaging.
Direct Mail Door Opener
Amidst the anticipation of a new movie release and the launch of Star Wars: Galaxy’s Edge at Disney, the Star Wars franchise was experiencing unprecedented popularity.
Direct Mail Door Opener
The initiative connected with the extensive fan bases of Star Wars and LEGO by distributing a sought-after Ultimate Collector Series LEGO set, consisting of 2,000 pieces, to its prospects.
Thank You and Direct Mail Reward
Whether the audience assembled it by themselves, with their children, or chose to store it as a collectible, the origin and purpose of this treasured item remained unforgettable.